Microsoft NRF 2019
The National Retail Federation’s annual expo is one of the world’s largest gatherings of retail industry professionals. To stand out here you have to have something big to say, and you have to say it with impact.
Microsoft’s 5,000-foot presence stood tall as a main attraction at NRF 2019. Upon entering the experience, attendees were transported from the trade show floor to the bustling and visually-stunning Times Square.
Microsoft’s 5,000-foot presence stood tall as a main attraction at NRF 2019. Upon entering the experience, attendees were transported from the trade show floor to the bustling and visually-stunning Times Square.
The Times Square exhibit concept premiered at National Retail Federation (NRF) show in 2018. A crossroads through the middle of the exhibit echoes the streets of Times Square and “storefronts” open up below the billboards to allow access to partner demo areas. On the back two aisles of the exhibit a two story conference room core frames the crossroads and, like the hotel lobbies of Times Square, provides an excellent vantage point for the digital content.
Creative Direction: Mark Pearlman, Chris Radovich
Designers: Mark Pearlman, Chris Radovich, David Fish
Graphic Design: Neha Balthazar, Sam Steed
Media Creative Director: Ryan LeBlanc
Motion Graphics: Andrew Khuri
